Webinar: Digital Tools and Opportunities for Rural Economic Development

FREE Webinar
for Mid-America EDC Members

Digital Tools and Opportunities for Rural Economic Development

Social media is probably the most underutilized tool in the tool kit for investment promotion strategies and one that should not be overlooked. Applications like LinkedIn offer unprecedented and cost-effective opportunities to connect with investors while building awareness of your region. Learn how to leverage social media effectively to make business connections that will benefit your community.

 Post COVID digitization of the workplace has seen a rise in remote workforce and a new age of ‘digital nomads.’ The workforce is moving out of cities in search of a better quality of life and lower cost of living. Rural communities are quickly becoming aware that capitalizing on this shift can offer access to talent and an influx of human capital that will attract investors. Learn from case studies how your region can incorporate remote work into a successful economic development program.

Presenter:

    
     Laura Martin
     Economic Development Manager
     Research on Investment

Laura is a location marketing professional with over a decade’s worth of experience delivering successful campaigns and projects in both the private and public sector globally.

Laura currently works with ROI Research on Investment as Director – Training and Events, delivering events and training services and lead generation campaigns for EDOs globally.

In Laura’s previous role at Conway Data, Inc she produced valuable and highly rated courses and content and trained thousands of investment professionals from over 50 countries. She also regularly researched and presented on specialist topics within Conway's training curriculum. During her time with at Conway, Laura also managed and delivered the company’s full portfolio of economic development events including the company’s flagship event, the World Forum for Foreign Direct Investment.

Career highlights include, working to bring the MTV Europe Music Awards and other international events to Belfast, working on property and infrastructure projects in New Zealand and delivering effective training and projects across the globe with Conway.

Laura graduated from the University of Newcastle upon Tyne with a Bachelor of Laws specializing in EU and International Trade laws as part of the degree. Laura currently lives in the Netherlands with her husband and son.

(Free for Mid-America EDC current members, $50 for non-members.) 

The 2023 Mid America EDC Webinars are recognized by the International Economic Development Council (IEDC) as a professional development event that counts toward recertification of Certified Economic Developers (CEcD).  By registering and attending 3 Mid America EDC webinars IEDC will recognize one Level 1 credit for continuing ed credits for CEcD recertification.

After registering, you will receive a confirmation email from
"Mid-America Economic Development Council <MAEDC5@wildapricot.org>", containing information about joining the webinar.